In February 2025, Tesla China recorded a drastic decline in sales figures. With a total of 30,688 vehicles sold, sales dropped by over 50% compared to the previous month and February 2024. In this article, we explore the reasons for this decline and the impact on the Chinese market.
Reasons for the Sales Decline
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Chinese New Year Festival:
From January 29 to February 4, the traditional festival led to a significant reduction in factory production. Many employees traveled to their hometowns, resulting in lower productivity. -
Production Adjustments:
Tesla temporarily halted parts of production at Giga Shanghai:- Model Y: Production stop from January 22 to February 14
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Model 3: Interruption from January 26 to February 3
These measures were aimed at optimizing production facilities and also contributed to the sales decline.
Other Factors and Market Overview
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Impact of the New Model Series:
The introduction of the new Model Y Launch Series, whose deliveries only began on February 26, additionally influenced the total volume. The regular version was only made available at the same price on March 1, 2025. -
Export Figures:
The reported sales figures also include exports, although the breakdown between local and international sales is not detailed.
Conclusion
The sharp decline in Tesla sales in China in February 2025 is due to a combination of seasonal influences and strategic production adjustments. These developments highlight how external factors and internal optimization measures can temporarily affect sales figures. It remains to be seen how these measures will impact the Chinese market in the coming months.
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