Tesla China: New discounts for Model 3, Cybervault & Supercharging

Tesla Revives the market after the Spring Festival with new discounts

After the celebrations for the Chinese New Year continues Tesla in China price campaignsto boost the car market in the traditionally weaker post-holiday period. With a new insurance subsidy for the Model 3a massive discount on the Cybervault charging station and discounted Supercharger prices wants Tesla further boost demand.

Tesla Model 3 - Insurance subsidy of ¥8,000 for February 2025

🚗 Tesla offers an insurance subsidy of ¥8,000 (approx. 1,100 US dollars) for the purchase of a Model 3 car.

📅 Valid from February 5 to 28, 2025 for:
✅ New orders
✅ Stock vehicles & demonstration models
✅ Test vehicles

💡 Condition: The insurance policy must be taken out via a Tesla-partner provider must take place.

Model 3 Prices after deduction of the premium

Model 3 RWD: ¥227,500 (instead of ¥235,500)
Model 3 Long Range AWD: ¥267,500 (instead of ¥275,500)
Model 3 Performance: ¥331,500 (instead of ¥339,500)

In addition, the popular 0% financing promotion which was originally launched last year and has already been extended several times.

📌 Background: Tesla had on January 10, 2025, the prices for all Model 3 variants by ¥3,600. The renewed price offensive after the Lunar New Year should once again attract potential buyers.

85 % discount on the Tesla Cybervault charging station

🔌 Tesla offers 85% discount on the Cybervault wallbox - one Cybertruck-inspired protective cover for home chargers.

✅ The discount is aimed at customers who opt for a Tesla-home charging solution.
✅ Details of the exact price structure have been published by Tesla China have not yet been published.

The Cybervault wallbox was originally developed exclusively for the Chinese market and offers a robust, weatherproof charging solution with a design that is reminiscent of the Cybertruck is based on the Cybertruck.

Tesla lowers Supercharger prices in China to just ¥1 per kWh

⚡ As a further promotion Tesla for 24 hours a drastic price reduction Supercharger stations in China:

🔋 Charging for only ¥1 (approx. 0.14 USD) per kWh
📅 For a limited time only - Date varies by location

This is one of the biggest Supercharger discount promotions from Tesla in China and is intended to charging infrastructure for Tesla-drivers even more attractive.

Why Tesla these campaigns are starting now

📈 Goal: Increase sales after the New Year celebrations

The time after the Spring Festival is traditionally a weak sales period.
With discounts and favorable financing options wants Tesla early to ensure strong sales in the first quarter of 2025.

📉 Price adjustments after previous increase

First in January 2025 had Tesla the Model 3 raised prices in China.
The current insurance subsidy partially compensates for this price increase.

🔋 More attractiveness for Tesla-charging stations

The Supercharger price reduction could encourage more drivers to use the Tesla-own charging network.

Conclusion: Tesla China relies on strong purchase incentives

Tesla uses targeted measures to position itself in the competitive Chinese market market:

✅ ¥8,000 insurance subsidy for Model 3 buyers
✅ 85% discount on the Cybervault wallbox
✅ Supercharger for only ¥1 per kWh - for 24 hours

This combined incentives make the purchase of a Tesla particularly attractive in China at the moment - a strategy that could have a significant impact on sales figures in the coming weeks.

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