Have you heard about Tesla's new rebranding in China? In a recent communication to owners, Tesla has adjusted the names of its driver assistance systems to better comply with local regulations and optimally serve the Chinese market.
What is changing for Tesla in China?
Tesla has officially redefined the designations of its assistance systems. The following adjustments have been made:
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Autopilot automatic assisted driving is now called Assisted Driving.
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Basic Assisted Driving remains unchanged.
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Enhanced Autopilot (EAP) is now Enhanced Assisted Driving.
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Full Self-Driving Capability (FSD), previously named FSD Intelligent Assisted Driving, is now referred to as Intelligent Assisted Driving.
These name changes only affect the designations – all functions and customer rights remain unchanged. Tesla emphasizes that the systems still rely on driver attention and that the technical features do not change.
Why the Rebranding?
The renaming is a response to stricter regulatory requirements in China. Authorities are increasingly emphasizing that terms like "self-driving" or "autonomous" are not misleadingly used. Tesla is adapting to these requirements to prevent potential legal issues and comply with national regulations.
Background on the FSD Test Phase
The rebranding coincides with a phase in which Tesla has also temporarily paused its FSD test phase in China. A free 30-day trial, which was supposed to run from mid-March to mid-April, was stopped because the necessary regulatory approvals were still pending. These measures show that Tesla is actively working to meet both market demands and safety standards.
Summary and Outlook
In summary, the rebranding for Tesla in China means:
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A clear adjustment of names for better compliance with national regulations.
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No change in functions or rights for customers who have already invested in systems like FSD or EAP.
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A response to stricter regulations concerning the term "self-driving" that have influenced the rollout of the FSD test.
Stay tuned to see how these adjustments will affect the perception of Tesla in China and what further innovations Tesla plans for the future. Tesla once again demonstrates that it is leading not only in technology but also in adapting to local markets.
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