Tesla-Sales figures for 2024: an unexpected decline in the USA
Tesla in the USA in 2024 noticeable decline in sales figures in the USA experienced. While the company recorded almost stable sales figures globally, sales in the United States fell significantly. Particularly affected are the Model 3, Model X and Model Swhile the Model Y remained comparatively stable.
According to the current Kelley Blue Book (KBB) figures the following developments can be seen:
Model | Position among the EVs | Sales 2024 | Sales 2023 | Change in |
---|---|---|---|---|
Model Y | 1. | 372.613 | 398.782 | -6,6 % |
Model 3 | 2. | 189.903 | 230.015 | -17,4 % |
Cybertruck | 5. | 38.965 | -- | -- |
Model X | 15. | 19.855 | 24.767 | -19,8 % |
Model S | 24. | 12.426 | 18.052 | -31,2 % |
Model Y remains stable, Model 3 and Model S with significant drops
- The Model Y remains the best-selling electric vehicle, although sales have fallen slightly.
- The Model 3 experienced a decline of 17.4 % experienced a much sharper slump, despite the new facelift.
- The Model S is with a decrease of over 31 % the biggest loser - almost 6,000 fewer units sold than in 2023.
This decline corresponds to a loss in sales of at least 450 million dollarsbased on a base price of 75,000 US dollars per vehicle.
Global sales remain stable
Interestingly, these declines are reflected in on a global level level. While in the USA the Tesla-sales declined, remained virtually unchanged internationally.
Tesla delivered 1.79 million vehicles worldwide in 2024compared to 1.81 million in 2023. This means that other markets have compensated for the losses in the USA.
Cybertruck: a ray of hope for Tesla
Despite the drop in sales figures Tesla with the Cybertruck an important success:
✅ Best-selling electric truck in the USA
✅ Better sold than Ford F-150 Lightning and Rivian R1T
✅ Most successful vehicle over 100,000 US dollars
Especially in economically uncertain times, it is remarkable that Tesla that a premium vehicle could be launched on the market with such high sales figures.
Model S & Model X: Urgently needed refresh?
The sales figures of the Model S and Model X are particularly disappointing. The Model X was even beaten by the Rivian R1S by 35%.
Possible reasons:
- Model X: The Rivian R1S offers more seating and storage space.
- Model S: The competition has caught up technologically, while Tesla its flagship has hardly developed at all.
Tesla urgently needs to catch up hereto maintain the appeal of the two premium models. A revision with 800V architecture, steer-by-wire and new software would be conceivable.
Political factors influence US sales
Another aspect that cannot be ignored: Elon Musk's political statements.
While electric vehicles as a whole in the USA are growth of over 25 % recorded, the Tesla-sales declined. This indicates that many buyers have switched to other brands such as Hyundai, Kia or Ford.
Tesla remains strong in the long term
Despite the decline in the US no reason to panic. The brand remains a global leader, and with new products such as:
✅ Model Y Refresh
✅ Cybertruck Expansion
✅ Next-Gen Tesla Model 2025
✅ Optimus AI & new Supercharger technologies
should Tesla also stabilize again in the USA in 2025.
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