A current analysis shows a worrying trend for Tesla: More than half of the exchanged TeslaVehicles were exchanged for cars with combustion engines. This trend raises questions and indicates increasing competition from traditional automobile manufacturers.
More often exchange against combustion engines
According to the elevation of the EDMUND car portal, over 51 percent of those exchanged from dealers were exchanged from January to July 2024 Tesla exchanged for petrol vehicles. The proportion of vehicles that have been exchanged for electric cars is 32 percent. If plug-in hybrids (PHEV) are taken into account, this proportion increases to 57 percent. This represents a significant change compared to 2019 when about 71 percent of electric cars were exchanged for combustion engines.
Increase of the plug-in hybrid
The numbers show an increase in the proportion of plug-in hybrids in the exchange campaigns. While in 2019 only 18 percent of the exchanged vehicles were hybrids and phevs were not yet represented, these shares have now increased to ten percent for hybrids and six percent for PHEVs. The increase in PHEVS is remarkable because these vehicles only make a small proportion of new car sales in the USA, but play an increasing role in the exchange campaigns. PHEVs offer flexibility to be operated both electrically and with gasoline, which is attractive for many buyers.
Change in the exchange trends
Interestingly, the proportion of Tesla-owners who exchange their vehicles for PHEVS three times higher than with average car buyers. This shift indicates that former Tesla-Owners who have already entered electromobility are now increasingly switching to PHEVS to benefit from their flexibility.
Increasing competition from traditional manufacturers
The data also reflects the growing pressure Tesla is exposed to traditional automobile manufacturers. More and more Tesla-Owner are decided to exchange their vehicles for electric cars from established manufacturers. Brands such as Volkswagen and Ford have serious competition with models such as VW ID.4 and the Ford Mustang Tesla created. While Tesla For a long time as the undisputed market leader, other manufacturers have improved their technology and reach and now offer vehicles that can compete with Teslas offers.
Point out the need for improvements and entry models
Although Tesla Furthermore, the surveys show that it takes improvements to make an electric vehicle more attractive. The development towards better ranges and charging services is rated as positive, but there are still no cheap entry -level models that could address a wider layer of buyers.
Conclusion
The developments show that Tesla Pressure is under pressure to assert themselves against the growing competition from traditional automobile manufacturers and new market participants. The change in the exchange trends and the increase in PHEV demand are indicators for a changing landscape in the automotive market, in which flexibility and technology are crucial for success.
