Tesla launched a new sales campaign in the USA at the end of August 2024 to attract both existing and potential customers. As part of this campaign, the electric car manufacturer is offering attractive incentives to boost sales before the end of the quarter. The new measures include a renewed referral program and low-cost financing for the popular models Model 3 and Model Y.
Renewed referral program and attractive discounts
Tesla has relaunched its referral program, enabling customers to benefit from discounts through recommendations from existing Tesla-owners to receive a discount of 1,000 dollars on the purchase price. This measure is aimed at strengthening customer loyalty and boosting sales before the end of the quarter. The program could particularly appeal to buyers who are referred to the company via social networks or personal contacts. Tesla become aware of it.
Financing benefits for Model 3 and Model Y
In addition to the referral program Tesla currently offers financing without a down payment for the entry-level models Model 3 and Model Y models. This promotion includes an exceptionally low interest rate of just 2.49 percent. Customers who make a down payment can even benefit from an interest rate of just 1.99 percent. This interest rate is well below the current market level and is a significant reduction compared to previous offers, which could incur interest rates of up to 5.49 percent even with an excellent credit rating.
Effects on sales and turnover
These measures are designed to increase sales figures in the USA and reduce inventories. While sales in Europe and China have weakened recently, analysts expect an increase in sales figures in the third quarter of 2024. According to Bloomberg, around 460,000 units are expected, which represents an increase compared to the previous year, when 435,059 units were sold. This positive development could boost the sales and market position of Tesla strengthen.
Outlook for the Q3 figures and impact on the share
The new sales incentives could boost sales of Tesla but could also have a negative impact on the company's margin. The exact impact on the key financial figures and the shares of Tesla will be published on October 16, 2024, when the Q3 figures are presented. Until then, the sales measures and positive market developments could have a positive impact on the shares of Tesla further upwards.
Conclusion
Tesla's current sales campaign in the USA demonstrates the company's ongoing efforts to increase sales and attract customers. With a renewed referral program and attractive financing conditions for Model 3 and Model Y sets Tesla on strong momentum to maximize sales figures before the end of the quarter and further consolidate its market position.
Keywords: Tesla, Tesla USA, Tesla referral program, Tesla Model 3, Tesla Model Y, Tesla discounts, Tesla interest rates, electric car financing, Tesla increase in sales, Tesla Q3 figures 2024, Tesla share
