Tesla For the time being, the planned expansion of his Gigafactory in Grünheide has initially put on hold. The reason for this is sales difficulties that force the company to put the expansion back. Plant manager André Thierig told the German Press Agency that the investment of several billion euros will only be invested if there is a clear market demand.
Planned increase in production stopped
Originally had Tesla Planned to increase the production capacity of the Gigafactory from 250,000 to 1 million vehicles per year. Although there was already a preliminary approval of the Brandenburg state environmental office, the project is now being suspended. The planned expansion should only be followed up if the demand for electric vehicles attracts again.
Früterbahnhof project continues
Regardless of the stopped expansion plans Tesla on the construction of a new freight station. Despite the protests and environmental concerns associated with the clearing of additional forest areas, the planning for the freight station and the associated logistics areas are continued.
Sales difficulties and failed forecasts
Tesla has to deal with considerable sales problems this year. In the first and second quarter, the sales figures were left behind last year's values. CEO Elon Musk had originally promised investors exponential growth with the aim of selling 20 million vehicles annually by 2030. This target brand has now been tacitly deleted.
Competition from China and steamed consumer climate
Experts see the cause of the falling demand in the growing competition, especially from China, and a subdued consumer climate due to inflation. Have Chinese electric car manufacturers like BYD Tesla Overhauled in terms of innovation and market presence.
Environmental concerns and groundwater problems
The environmental organization "Tesla The rooster "welcomes the stop of the expansion plans. Spokeswoman Karolina Drzewo calls on the state policy to rethink the environmental permit for the existing work and to stop selling further areas. Special concern is the burden on the groundwater. An investigation is caused by an investigated groundwater quality and cross -border value of the toxin vinyl chloride.
Conclusion
Tesla faces major challenges, both in terms of market demand and with regard to the environmental compatibility of its production facilities. The preliminary stop of the expansion of the Gigafactory in Grünheide is a clear signal that Tesla must rethink his strategy in order to be successful in the long term.
