Tesla strengthens its position in China with a new marketing strategy focused on safety. As the year draws to a close, the company is using Tesla is using the peak season for car purchases to further boost its sales through targeted advertising measures. Particular focus: the exceptional safety record of the Tesla-models.
Safety standards for TeslaIndustry leading
Grace Tao, Vice President of External Affairs at Tesla, emphasized in a recent Weibo post the unmatched safety record of Tesla. The following points were particularly emphasized:
- Tesla-Vehicles worldwide have had no recalls due to fire risks.
- The probability that a Tesla catches fire is eight times less than a gasoline-powered vehicle - including arson and building fires.
- The Tesla Model 3 received the highest rating on the Chinese index for electric vehicle fire safety.
This exceptional safety is the result of continuous technological innovation and the strictest manufacturing standards, Tao continued.
Attractive offers at the end of the year
To further boost sales, the company is offering Tesla in China is offering time-limited discounts on the Model Y and a 0% financing over five years. These measures will run until December 31 and are aimed at further increasing demand in the final phase of the year.
Rising sales figures in China
Sales figures in China show a clear upward trend:
- In November Tesla 78,856 vehiclesan increase of 15.49% compared to October.
- Of these, over 73,000 units were sold in Chinaan impressive increase of 82% compared to the previous month.
- In the first ten months of the year Tesla 500,685 sales in Chinaan increase of 8.29 % year-on-year.
New marketing strategy pays off
Grace Tao has changed her communication style on Weibo to a more confident tone. Her posts, which often trigger viral discussions, highlight security features and optimized processes at Tesla the focus. For example, she reported on shortened payment cycles for Tesla-suppliers, which are now well below the industry average at just 90 days.
Conclusion and outlook
With a mixture of security, innovation and targeted marketing, the Tesla its position as the market leader in the electric vehicle sector. The new measures are already having an impact and promise to further expand Tesla's presence in China.
Keywords: Tesla, Tesla Model Y, Tesla Model 3, Tesla Accessories, Tesla Store, Shop4Tesla, Tesla News, Tesla China, Tesla Security, Grace Tao, Tesla Offers, electric vehicles, Tesla Model Y discount
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