Although sales figures are falling Tesla has raised the prices of its Model X and Model S luxury electric cars by 2,000 US dollars across the board in the USA. In Canada, the price increase is even higher in some cases.
Details of the price increase:
-
USA:
- Model S Long Range: from 74.990 US dollars (plus 2.000 US dollars)
- Model S Plaid: from 89.990 US dollars (plus 2.000 US dollars)
- Model X Long Range: from 79.990 US dollars (plus 2.000 US dollars)
- Model X Plaid: from 94.990 US dollars (plus 2.000 US dollars)
-
Canada:
- Model S Long Range: from 103.990 CAD (plus 6.000 CAD)
- Model S Plaid: from 124.990 CAD (plus 2.000 CAD)
- Model X Long Range: from 110.990 CAD (plus 3.000 CAD)
- Model X Plaid: from 131.990 CAD (plus 3.000 CAD)
The exact reasons for these price adjustments are unclear. Tesla The company itself has not issued an official statement. It is possible that the current high inflation is playing a role, which is also forcing other companies to do so, to increase their prices.
The declining sales figures for the Model S and Model X could also play a role. Compared to the volume models Model 3 and Model Y the two luxury models perform significantly weaker. According to a report, deliveries of the Model S and Model X could have fallen by 31 to 37 percent compared to the previous year.
The price increase could therefore also be a strategy to improve margins on these models. The higher prices could make special offers and discounts more attractive in the future and thus boost demand.
It is clear that the price increases are not good news for potential Model S and Model X customers. The already high prices will be driven up even further as a result, which is likely to make the purchase decision more difficult for many customers.
It remains to be seen how the price increases will affect the sales figures of the two luxury models. Tesla The company could make further price adjustments or special offers in the future, to manage demand.
Additional information:
- The price increase applies both to orders and to vehicles that have already been configured.
- The new prices are already available on the website of Tesla website.
- It is unclear, whether the price increase will also be implemented in other countries.
Conclusion: The price increase for the Model S and Model X in the USA and Canada is surprising and raises questions about the background. Possible explanations include inflation, declining sales figures or a strategy to improve margins. The impact on customers is negative, as the already high prices continue to rise. It remains to be seen, how Tesla will react to the situation and whether further price adjustments or special offers will follow.
